Sales teams are known for agility and customer focus, while procurement is often seen as rule-bound. This blog explores what procurement can learn from a sales mindset, from adaptability to relationship-building, and how combining both approaches can strengthen customer satisfaction and supplier partnerships.

Behind every successful supplier partnership is someone managing the day-to-day relationship. Too often their role is overlooked, even though they influence trust, performance, and resilience. This article highlights why recognising and investing in supplier relationship managers is critical to unlocking long-term value.