HubSpot recognised that scaling fast meant strengthening its supplier partnerships, not just its customer network. By applying SRM, the company improved governance, deepened collaboration, and created stronger alignment with suppliers to support global growth and innovation.

Uber’s supplier management programme was only months old when the pandemic hit, yet it quickly proved its value. Close collaboration with strategic suppliers helped the company adapt during a crisis, from repurposing production lines to controlling costs. This case study shows how structured SRM gave Uber visibility, innovation support, and resilience when it needed them most.